The science of hooking customers
To build a loyal customer base, it’s not enough to offer a good product — retailers need to offer a habit-forming product. Author Nir Eyal shares what he’s learned about consumer habits and behavioral design.
To build a loyal customer base, it’s not enough to offer a good product — retailers need to offer a habit-forming product. Author Nir Eyal shares what he’s learned about consumer habits and behavioral design.