Food Retailers Adopt Experiential Marketing Tactics to Draw New, Repeat Customers
When it comes to food, experts say traditional marketing, such as newspaper ads with weekly deals, just doesn’t cut it anymore. More retailers and specialty food brands are investing in experiential marketing, including Midwestern grocery chain Hy-Vee. Read more …
Online Grocery Growth Set to Outpace Broader Market
Online food shopping is showing its potential. Growth of the retail sector is accelerating, and is set to outpace the overall market through 2018, according to an analysis by BMO Capital Markets. Read More …
Boomers still have lots to spend, study says
Aging Baby Boomers still represent a major marketing opportunity but one that is generally being under-served, according to a study by Fung Business Intelligence Centre, New York. Read more …
Wait! Don’t buy that new suit just yet
After more than a year of clearance items, markdowns and other price promotions, retailers are finally saddling up and trying to break consumers’ addiction to discounts. But will shoppers call their bluff? Read more …
More people use mobile devices to buy groceries than any other retail
When it comes to buying stuff online, most people still prefer PCs. But mobile is becoming an increasingly important sales channel for one particular retail industry above all others: Groceries. Read more …
4 Pricing Strategies to Boost Your Profits
With a little planning and customer psychology, you can learn how to set prices that make sense for your business and your growth plans. Read more…