Shopper trust in online grocery is increasing
Online grocery ordering continues to grow with 55% of grocery shoppers purchasing their goods online at least some of the time, according to a study from Acosta Group. “Frequent online grocery shoppers are up to 50% more likely to purchase perishables such as breads and pastries, dairy, produce and frozen for pickup or delivery, which we attribute to a higher level of trust and familiarity with the fulfillment processes,” said Kathy Risch, senior vice president of consumer insights and trends at Acosta.