SMB email marketing: Still an effective marketing tool

Despite the recent prevalence of SEO, pay-per-click ads, and other variations of online marketing, email remains a standard – and instrumental – tool for digital marketing. According to research, email marketing is not just versatile (marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention), it can be a very personal tactic (52 percent if U.S. adult cell phone owners accesses their email through their cellular devices).

However, if you’re not utilizing your point of sale (POS) terminal to its full potential, chances are your email campaigns are falling short, too.

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