The market share of online grocery shopping could reach 20 percent by 2025, representing $100 billion in annual consumer sales, according to The Digitally Engaged Food Shopper report from the Food Marketing Institute and Nielsen. The report estimates that a significant portion of brick-and-mortar categories could migrate to an online shopping experience, representing 40 percent of center store volume.
More customers are doing their food shopping across multiple channels, and 23 percent buy food online currently. Of those that buy online, 60 percent believe they will spend over a quarter of their food dollars online over the next decade. FMI and Nielsen expect grocery shopping will reach digital maturity and saturation faster than any other industry before.