The rising importance of top in-store talent

Store employees have emerged as brand ambassadors for retailers in a changing retail environment and a tight labor market, Inkling CEO Matt MacInnis writes. Retailers are making changes to encourage better brand experiences, including Kohl’s, which has relaxed rules on the use of mobile devices to enable store staffers to use the Kohl’s app to help shoppers find items.

Read more …

WP Facebook Auto Publish Powered By :