Retailers see returns from social spending

About 92% of retailers are investing in social media and 68% say they’re seeing a return on their paid efforts on Facebook, according to a new report from NRF and Forrester Research. Retailers are also “looking at new ways to update their online content and stay on top of new trends to continue [to] grow their customer acquisition online and in-store,” said Shop.org Executive Director Vicki Cantrell.

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