Mobile will play a major role in grocery this year

Food retailers will put a bigger emphasis on mobile technology than ever before, experts say, as retailers including Kroger update their mobile applications to include features such as location-based grocery lists and personalized offers. “Creating greater ease in shopping is what consumers are looking for,” Siteminis CEO Marci Troutman said. “[A]ll grocery chains should be taking full advantage of testing new and innovative ways to make shopping a more digital experience.”

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