Keep Customers Hopelessly Devoted

You can, and should do this. What are we talking about? A loyalty program. Business owners want customers. But, often, they’re too focused on finding new customers, which can be one of the hardest—and most costly—aspects of running a business. Show your gratitude to current customers with offerings, discounts and rewards, and they’ll happily return again and again, all while spreading the word about your business and growing your customer base.

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