How retailers are using customer feedback to inform business strategies

Retailers are increasingly using digital technology and social media to get feedback directly from customers, and then incorporating that information into everything from fashion design to shopping experiences. “A lot of this process involves sitting with groups like millennials and asking them what emotional incentives lead to purchase,” said Ciara Rabbitt, a cosmetics buyer at Macy’s.

Read more …

WP Facebook Auto Publish Powered By :