How can retailers make promotions more profitable?

Last summer, KeHE’s Scott Silverman took a hard look at the effectiveness of promotions in the natural channel versus conventional. What he discovered was striking: Conventional chains were offering less of a discount on natural and organic products than many natural stores—yet they were moving significantly more volume. What are these supermarkets doing that independents are not? Silverman and two other experts offer their best ideas for how you can step up your game and make promotions more profitable.

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