Digital coupons gain favor with shoppers

The number of US consumers using digital coupons has grown about 18% over the past year to 92.6 million, and the figure is expected to rise to 104 million by year’s end, according to eMarketer. The number of digital coupons available increased by 23.4% in the first half of 2016 and the average value jumped 21.2%, according to Kantar Media.

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