Creating customer loyalty, 1 cup at a time

In 2015, Durango Joe’s Coffee loyalty program took off — nearly 88,000 loyalty card transactions were recorded, with 37% of the coffee shop’s customers participating in the program. Last year, Durango Joe’s purchased scanners for its stores and began offering and redeeming mobile “cards.” The owner’s goal now is for 10% to 15% of customers to join the mobile program.

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