What small businesses need to know about Google’s Mobile-Friendly Update
In the United States and a number of other countries around the world, the volume of mobile searches now exceeds desktop search. Google recently confirmed this shift and just last month, Google launched their mobile-friendly update. Read more …
3 Ways Mobility Enhances Shopping Experiences
Shoppers are more connected than ever. With mobile devices powering their buying experiences, your consumers’ expectations are rising and merchants have new opportunities to create memorable brand impressions. A key concept to remember is that shoppers are becoming omniconsumers, meaning that they’re looking for seamless customer experiences through all...
Fix Your Innovation Rut
No matter what your industry—or how long you’ve been working in and at it—there will always be new ways to innovate and solve problems. It’s easy for small business leaders to get stuck in a rut and think of innovation as something that happens only in Silicon Valley or...
Don’t Melt Down in a Crisis
Will your business ever face a crisis situation needing careful and strategic communication? Quite possibly. (You can’t control everything.) And the degree of the fallout will largely depend on your timely and clear response—and a precise execution. Read more …
Keep Customers Hopelessly Devoted
You can, and should do this. What are we talking about? A loyalty program. Business owners want customers. But, often, they’re too focused on finding new customers, which can be one of the hardest—and most costly—aspects of running a business. Show your gratitude to current customers with offerings, discounts...
Health Food Retailers Make Way for the Next Generation
A younger generation is inheriting many natural and health food stores across the country, as the owners who opened stores in the 1970s and 80s reach retirement age. The trend has grown enough that the Natural Products Association created a Next Generation Leadership Committee to ease the transition. While...
How Are Retailers Enhancing the In-store Experience?
Perpetually challenged by a cutthroat competitive climate, notoriously thin profit margins, and demanding — and often dichotomous — patrons, the grocery business can be brutal, which speaks directly to the need for grocers to concentrate heavily on enhancing the in-store experience to stand apart from both traditional and upstart...
Customer Rewards Mash-Up
It’s no secret that rewards programs are effective for businesses, both large and small. Repeat customers are rewarded and sales go up—everybody wins. But sometimes it’s tough for smaller businesses to give big discounts or appeal to their customer base all of the time. So why not join forces...
Five Ways Grocers Can Stop Consumers from Visiting Multiple Retailers
Grocers are no longer just competing against each other. They now face an onslaught of new competitors, as big box retailers, pharmacies, dollar stores and deep-pocketed online players all push to sell grocery. In this environment, grocers are increasingly experimenting with strategies to prevent customers from splitting their grocery...
Total mobility is a competitive advantage for local merchants
Small businesses face challenges on a daily basis. Not only do they have to operate using limited resources, they must also keep pace in an increasingly sophisticated marketplace. Local merchants need to differentiate themselves from their competition, and a great way to do that is through total mobility. Read...