This past weekend, The Washington Post put out a blog article entitled, ‘We’re starting to shop online as often as we take the trash out’. This title is perfect for a piece about online shopping. No one likes to take out the trash and, as they depend more and more on online shopping, consumers are growing bored with the task of shopping. From ordering to delivering, they will want to avoid the logistics. This monotony and fatigue is exactly what Amazon is counting on to kill your brand.