3 Tips to Make Online Payments Easier for Customers

Building a pretty website, providing detailed product listings, coordinating orders and shipping, and maintaining efficient advertising, is already a tall order for most businesses that want to accept online payments. Unfortunately, those efforts just get potential customers to your shopping cart page, not through it, which is where you actually start making money. In fact, 65.23% of potential customers abandon shopping carts at the checkout page, due in large part to avoidable payment friction.

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